Most tourism businesses in Himachal publish content randomly — a blog post here, a page update there — with no connection to how guests actually search. Content strategy changes that. It starts with keyword research, identifies the topics that bring the right visitors, and builds a plan for content that ranks and converts.
Publishing content without a strategy is like printing brochures and leaving them in a locked room. The work happens, but no one sees it. A content strategy makes sure every piece of content you publish has a target keyword, a search intent, and a clear purpose in your overall site structure.
By month three you have a content structure working for you. By month six, individual pages are ranking for searches your competitors are not targeting. That is the difference between publishing into the void and building an asset that brings in bookings month after month, without ad spend.
I do the keyword research, build the calendar, write the content, and track the rankings. You approve the plan before anything goes live. Nothing gets written that does not have a clear reason to exist.
Full keyword research for your business and location. Existing content audited for gaps and opportunities. A prioritised list of what to create, what to improve, and what to remove entirely.
A monthly content calendar with titles, target keywords, and content briefs. Writing included — blog posts, service pages, and location pages — all structured to rank and readable by actual humans.
Keyword rankings for every published piece, organic traffic by page, and next month's publishing plan. You see what is working and what gets produced next — no guessing.
I review your existing content, identify what is ranking, what is not, and what is missing entirely. Your competitors are audited too — their content gaps become your opportunities.
Keyword research completed and content plan built. You receive a 3-month content calendar with titles, target keywords, and word count targets before writing begins.
Content written and published on schedule each month. Monthly report shows rankings for every published piece, traffic by page, and the upcoming content calendar.