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Sheet 02-C · Service 02 of 05 · The fastest win

The Map Pack. Where local search is won.

Before a traveller ever reaches your website, they see the map. Three stays, a row of stars, one photo each. This service makes sure one of those pins is yours, and that it looks better than the two beside it. The fastest win on the whole map.

01Waypoint 01 · Who this is for

Built for stays that live on "near me".

Homestays, hotels, cafes, camps.

Fighting for the top three pins.

Sitting on reviews they never answer.

If a traveller searching "homestay near McLeodganj" should be finding you and isn't, start here. The map pack moves faster than rankings, often in weeks. It is also the natural first step before a full SEO retainer, and most clients begin right on this pin.

02Waypoint 02 · The route · What each stage covers

Claim the pin, then climb it.

Stage 00 · Survey · Week 1

The profile audit

Categories, photos, reviews, accuracy and gaps, checked against the competitors already sitting above you in the pack. You get a clear read on why they rank and you don't.

Stage 01 · Basecamp · Month 1

Cleanup and claim

Fix categories, complete every field, correct the map pin, add real photos, switch on posts and Q&A. The unglamorous foundation the map pack quietly rewards.

Stage 02 · The climb · Ongoing

Posts and reviews

Regular posts, review replies in your voice, fresh seasonal photos, updated hours and offers. Google favours active profiles, so this is where the pin climbs.

Stage 03 · Ongoing · Every month

Report and adjust

A plain report: calls, direction requests, clicks, and where your pin now sits. Readable over one chai, no dashboard required.

03Waypoint 03 · The rate card

Transparent pricing. Pick your pace.

Three tiers, published in full. Every tier gets the same specialist and the same audit to start. The difference is how often the pin is worked and how many profiles are in play.

Running several properties, or about to spend more here than a full SEO retainer would cost? That is usually the sign to talk about the retainer instead. The map pack is the doorway. SEO is the whole house. Start on the pin, and we move up when it makes sense.

04Waypoint 04 · Common questions

Asked at every first meeting.

How fast does the map pack move?

Faster than rankings. Cleanup and steady activity often shift the pin within a few weeks, though competitive towns take longer. It is the quickest local win I offer.

Isn't a Business Profile free to set up myself?

The listing is free. Ranking it is the work: the right categories, steady posts, reviews answered, photos that convert, and no wrong information Google can hold against you. That upkeep is the service.

Do I need this and the SEO retainer?

Many start with just this. The profile is often the fastest path to calls and bookings. When you are ready to rank your website too, the retainer takes over and the profile folds neatly into it.

What do you need from me?

Access to your Google Business Profile, your real photos, and honest answers when a review needs a reply. I handle the rest.

Slots are capped · Season opens 01 · 09 · 2026

Own your pin. Let's start there.