Sheet 02-A · Service 01 of 05 · The anchor
The SEO Retainer. Rankings that compound.
Travellers plan on Google. Every month this retainer moves you closer to the searches that fill rooms, flights and mats. Not a campaign. A climb.
01Waypoint 01 · Who this is for
Built for one kind of business.
Stays, cafes, treks, operators.
Anywhere in Himachal.
Playing the long game.
If travellers plan trips around what you do, this retainer fits. If you need bookings this month, start with PPC instead and let SEO build behind it. And if you want to rank across all of India, I'm the wrong hire. This is a Himachal instrument, tuned to Himachal searches.
02Waypoint 02 · The route · What each stage covers
Basecamp to summit, in monthly stages.
Stage 00 · Survey · Week 1 and 2
The audit
Technical crawl, keyword landscape, competitor map, Google Business Profile health check. You get a written report of exactly where you stand and what it will take.
Stage 01 · Basecamp · Month 1 to 3
Foundations
Technical fixes, site speed, on-page structure, local citations and profile cleanup. The unglamorous work that everything else stands on.
Stage 02 · The climb · Month 3 onward
Content and authority
Pages and posts targeting real trip-planning searches, review strategy, internal linking, seasonal keyword pushes timed to Himachal's booking windows.
Stage 03 · Ongoing · Every month
Report and adjust
A plain-language report: what moved, what it means for bookings, what happens next. Readable over one chai, no dashboards required.
03Waypoint 03 · The rate card
Transparent pricing. Pick your pace.
Three tiers, published in full. No "request a quote" theatre. Every tier gets the same specialist doing the work, the same audit to start, and the same honest reporting. The difference is pace and volume.
Trailhead
The essentials. For one property finding its footing.
Rs. 13,999per month
- Full audit in month 1
- Google Business Profile optimisation
- On-page SEO, 5 pages
- 2 blog posts per month
- Monthly report
01
Ascent
More pages, more posts, real momentum.
Rs. 19,999per month
- Everything in Trailhead
- On-page SEO, 10 pages
- 4 blog posts per month
- Citation building
- Competitor tracking
- Detailed monthly report
02
Peak
The full push, for the top spots.
Rs. 24,999per month
- Everything in Ascent
- 6 blog posts per month
- Link building outreach
- Full GBP management
- Quarterly strategy review
03
Not sure which tier fits? That's a five-minute conversation, not a sales call. Tell me your property and your season, I'll tell you where to start.
04Waypoint 04 · Common questions
Asked at every first meeting.
How long before SEO shows results?
Honest answer: meaningful movement in 3 to 6 months, compounding after that. Anyone promising page one in weeks is selling you something else. PPC covers the gap if you need bookings now.
Why a retainer instead of a one-time project?
Because search doesn't stand still. Seasons shift, competitors publish, Google updates. A retainer means someone is watching your rankings every month, not waving from the trailhead.
Do you work with businesses outside Kangra valley?
Yes. Home turf is Dharamshala, Bir and Kangra, but the retainer serves travel and hospitality businesses across Himachal, from Manali to Spiti.
What do you need from me?
Access to your site and Google profiles, an hour a month, and honest answers about your guests. That's the whole ask.
Retainer slots are capped · Season opens 01 · 09 · 2026