Sheet 02-E · Service 03 of 05 · Bookings now
The Ads. Bookings while SEO builds.
SEO is a climb. Sometimes the season starts next month and you need rooms filled now. Google Ads put you at the top of the search the day you switch them on, aimed only at travellers ready to book. Fast, targeted, and off the moment you stop paying.
01Waypoint 01 · Who this is for
Built for seasons that won't wait.
Stays, operators, new launches.
Season starting, calendar empty.
Waiting on SEO that takes months.
If bookings need to move this month, not in six, ads are the lever. They fill the gap while SEO compounds behind them. If you have time and want rankings that last, start with the retainer and keep ads in reserve for peak season.
02Waypoint 02 · The route · What each stage covers
Plan, launch, then tune to the season.
Stage 00 · Survey · Week 1
The plan
Understand your season, your margins and your best rooms, then map which searches are worth paying for and which to skip. No budget goes live on a guess.
Stage 01 · Basecamp · Week 1 to 2
Build and launch
Campaigns built, tight geo targeting, negative keywords, landing pages checked and conversion tracking wired up before a single rupee is spent.
Stage 02 · The climb · Ongoing
Manage and optimise
Bids, budgets and keywords adjusted to the season. Wasted spend cut, winning searches pushed. Your ad spend stays in your own account, always billed separately.
Stage 03 · Ongoing · Every month
Report and adjust
What you spent, what it booked, and your cost per booking. Plain numbers, honestly reported, readable in one sitting.
03Waypoint 03 · The rate card
Transparent pricing. Management only.
These are management fees. Your ad spend is always billed separately, stays in your own Google Ads account, and is never marked up. You see every rupee, and you keep control of the budget.
Day Hike
For smaller budgets and single-season pushes.
Rs. 9,999per month, management fee
- Ad spend up to Rs. 50,000/mo
- 1 to 2 campaigns
- Geo targeting
- Negative keywords
- Conversion tracking
- Monthly report
01
Trek
For steady spend across the season.
Rs. 14,999per month, management fee
- Everything in Day Hike
- Ad spend up to Rs. 1,50,000/mo
- Multiple campaigns
- A/B tested ads
- Landing page guidance
- Fortnightly optimisation
02
Expedition
For serious budgets. A flat 15% of ad spend.
15% of ad spendon budgets above Rs. 1,50,000/mo
- Everything in Trek
- Ad spend above Rs. 1,50,000/mo
- Full funnel campaigns
- Priority management
- Dedicated strategy calls
- Weekly reporting
03
Not sure what to budget? Ads work best alongside SEO, not instead of it. Run them through peak season to fill rooms now, and let the retainer build rankings underneath so your reliance on paid spend shrinks over time.
04Waypoint 04 · Common questions
Asked at every first meeting.
Is my ad spend included in these prices?
No, and that is deliberate. The fee is for managing the campaigns. Your ad budget is separate, sits in your own Google Ads account, and is never marked up. You control it and see every rupee.
How fast will I see bookings?
Ads can show at the top of Google the day they go live. Bookings depend on your season, rooms and price, but this is the fastest path to enquiries I offer.
Should I run ads or do SEO?
Ads for now, SEO for later. Ads buy visibility while you pay. SEO earns it and keeps it. Most businesses run ads through peak season and build SEO underneath so the reliance on ads shrinks over time.
What budget should I start with?
Enough to learn from without gambling. For most Himachal stays that is Rs. 20,000 to Rs. 50,000 a month to begin. We start careful, read the data, then scale what works.
Slots are capped · Season opens 01 · 09 · 2026